Five years ago, AARP and AARP Foundation began an unprecedented collaboration with
Hendrick Motorsports and NASCAR Sprint Cup Champion Jeff Gordon in the Drive to
End Hunger. It was the first-ever cause-related primary sponsorship of a major race car
team. Today, five years and 107 races later with Jeff behind the wheel of his #24 Chev-
rolet, our work to fight hunger among older adults has been transformed.
Not only have we created awareness of America's 10 million food-insecure seniors to
millions of racing fans at NASCAR tracks around the country and on national media,
we have established enduring relationships with partners that have helped us become
leaders in the anti-hunger effort.
Through our Drive to End Hunger, we have engaged thousands of volunteers who have
packaged millions of meals that have been distributed to at-risk seniors through food
banks and other hunger relief agencies. But we know that the needs of hungry seniors
involve more than short term relief. Drive to End Hunger has positioned AARP and AARP
Foundation to address the systemic issues that keep people from accessing adequate
I've had the pleasure of working very closely with our Drive to End Hunger program, both
as the former president of AARP Foundation, and now as CEO of AARP. I have seen
both entities enlarge their capacity to serve America's food-insecure seniors, putting us
on the path to new strategies and loftier goals. We are forever grateful to the partners
who joined us in this fundamentally important cause and look forward to continuing this
collaboration as we continue our fight to leave older adult hunger in the dust.
Jo Ann Jenkins
WE IMAGINED IT
AND IT HAPPENED...