AARP Foundation materials

Drive to End Hunger - A Five-Year Retrospective

Issue link:

Contents of this Issue


Page 1 of 27

Five years ago, AARP and AARP Foundation began an unprecedented collaboration with Hendrick Motorsports and NASCAR Sprint Cup Champion Jeff Gordon in the Drive to End Hunger. It was the first-ever cause-related primary sponsorship of a major race car team. Today, five years and 107 races later with Jeff behind the wheel of his #24 Chev- rolet, our work to fight hunger among older adults has been transformed. Not only have we created awareness of America's 10 million food-insecure seniors to millions of racing fans at NASCAR tracks around the country and on national media, we have established enduring relationships with partners that have helped us become leaders in the anti-hunger effort. Through our Drive to End Hunger, we have engaged thousands of volunteers who have packaged millions of meals that have been distributed to at-risk seniors through food banks and other hunger relief agencies. But we know that the needs of hungry seniors involve more than short term relief. Drive to End Hunger has positioned AARP and AARP Foundation to address the systemic issues that keep people from accessing adequate healthy food. I've had the pleasure of working very closely with our Drive to End Hunger program, both as the former president of AARP Foundation, and now as CEO of AARP. I have seen both entities enlarge their capacity to serve America's food-insecure seniors, putting us on the path to new strategies and loftier goals. We are forever grateful to the partners who joined us in this fundamentally important cause and look forward to continuing this collaboration as we continue our fight to leave older adult hunger in the dust. Sincerely, Jo Ann Jenkins CEO, AARP WE IMAGINED IT AND IT HAPPENED...

Articles in this issue

view archives of AARP Foundation materials - Drive to End Hunger - A Five-Year Retrospective